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|Title:||Rethinking Veblen's contribution to consumer research: a phenomenological enquiry into the perception of prestige by middle-income British consumers|
Fitchett, James A.
|Publisher:||Egea, La Casa Editrice dell'Universitá Bocconi|
|Citation:||Finanza, Marketing e Produzione, 27 (4), pp. 24-47|
|Abstract:||Marketers are aware of some terminology popularized from Veblen’s Theory of the Leisure Class but limited attention has been paid to the substance of its arguments. We report a series of phenomenological interviews highlighting how ostentatious consumption activities are perceived British consumers.|
|Rights:||© 2009 Egea.|
|Description:||Metadata only entry|
|Appears in Collections:||Published Articles, School of Management|
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