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Title: Rethinking Veblen's contribution to consumer research: a phenomenological enquiry into the perception of prestige by middle-income British consumers
Authors: Patsiaouras, Georgios
Fitchett, James A.
First Published: Dec-2009
Publisher: Egea, La Casa Editrice dell'Universitá Bocconi
Citation: Finanza, Marketing e Produzione, 27 (4), pp. 24-47
Abstract: Marketers are aware of some terminology popularized from Veblen’s Theory of the Leisure Class but limited attention has been paid to the substance of its arguments. We report a series of phenomenological interviews highlighting how ostentatious consumption activities are perceived British consumers.
ISBN: 9788823861060
Type: Journal Article
Rights: © 2009 Egea.
Description: Metadata only entry
Appears in Collections:Published Articles, School of Management

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