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Title: Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Authors: Patsiaouras, Georgios
Fitchett, James A.
First Published: 1-Feb-2010
Publisher: Westburn Publishers
Citation: Journal of Marketing Management, 2010, 25 (7-8), pp. 729-744
Abstract: This paper charts some of the theoretical inertia in marketing theory by revisiting the contribution of Veblen to consumer research in light of recent movements towards integrating evolutionary concepts from the biological sciences. By outlining the heritage of Darwinism to the social sciences more generally, and the legacy of Veblen in particular, we aim to provide some insights into how and why evolutionism has until recently remained marginal to consumer research and how these concepts can be incorporated into the discipline through existing theoretical discourse. Our account provides some insights into the processes by which disciplinary movements become structured out of and (back) into the mainstream discourses of marketing knowledge. We discuss literatures on evolutionism and consumer behaviour focusing on the work of economist and social analyst Thorstein Veblen.
DOI Link: 10.1362/026725709X471596
ISSN: 0267-257X
eISSN: 1472-1376
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Author Posting © Westburn Publishers Ltd, 2010. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the Journal of Marketing Management, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Journal of Marketing Management, 2010, 25 (7-8), pp. 729-744, doi:
Appears in Collections:Published Articles, School of Management

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