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Title: Consumers and consumption
Authors: Zukin, S.
Smith Maguire, Jennifer
First Published: 2004
Citation: Annual Review of Sociology, 2004, 30, pp.173-197
Abstract: Consumption is a social, cultural, and economic process of choosing goods, and this process reflects the opportunities and constraints of modernity. Viewing consumption as an “institutional field,” the review suggests how consumption bridges economic and cultural institutions, large-scale changes in social structure, and discourses of the self. New technologies, ideologies, and delivery systems create consumption spaces in an institutional framework shaped by key social groups, while individual men and women experience consumption as a project of forming, and expressing, identity. Studying the institutional field requires research on consumer products, industries, and sites; on the role of consumption in constructing both the consuming subject and collective identity; and on historical transitions to a consumer society. Ethnography, interviews, and historical analysis show a global consumer culture fostered by media and marketing professionals yet subject to different local interpretations.
DOI Link: 10.1146/annurev.soc.30.012703.110553
ISSN: 0360-0572
Type: Article
Appears in Collections:Published Articles, Dept. of Media and Communication

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