Please use this identifier to cite or link to this item: http://hdl.handle.net/2381/26813
Title: EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISION PROGRAMS ON PERCEPTION AND MEMORY OF ADVERTISEMENTS
Authors: NORRIS, CE
COLMAN, AM
First Published: 1-Jan-1994
Publisher: SOC PERSONALITY RES INC
Citation: SOCIAL BEHAVIOR AND PERSONALITY, 1994, 22 (4), pp. 365-376
DOI Link: 10.2224/sbp.1994.22.4.365
ISSN: 0301-2212
Links: http://hdl.handle.net/2381/26813
Type: Journal Article
Appears in Collections:Published Articles, School of Psychology

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