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Title: Political Marketing and Segmentation in Aging Democracies
Authors: Davidson, Scott
Binstock, Robert H.
First Published: 10-Nov-2011
Publisher: Routledge (Taylor & Francis Group)
Citation: Davidson, Scott; Binstock, Robert H., Political Marketing and Segmentation in Aging Democracies, ed. Lees-Marshment, Jennifer, 'Routledge Handbook of Political Marketing', Routledge, 2011
ISBN: 9780415579933
Version: Post-print
Status: Peer-reviewed
Type: Chapter
Rights: Copyright © 2011 Routledge. Deposited with the permission of the publisher; full text may be posted on a freely available institutional website after an 18 month embargo.
Appears in Collections:Books & Book Chapters, Dept. of Media and Communication

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