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|Title: ||Political Marketing and Segmentation in Aging Democracies|
|Authors: ||Davidson, Scott|
Binstock, Robert H.
|Issue Date: ||10-Nov-2011|
|Publisher: ||Routledge (Taylor & Francis Group)|
|Citation: ||Davidson, Scott; Binstock, Robert H., Political Marketing and Segmentation in Aging Democracies, ed. Lees-Marshment, Jennifer, 'Routledge Handbook of Political Marketing', Routledge, 2011|
|Rights: ||Copyright © 2011 Routledge. Deposited with the permission of the publisher; full text may be posted on a freely available institutional website after an 18 month embargo.|
|Appears in Collections:||Books & Book Chapters, Dept. of Media and Communication|
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