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Title: Window Dressing 2.0: Constituency-Level Web Campaigns in the 2010 UK General Election
Authors: Lee, Benjamin
First Published: 26-Aug-2013
Publisher: Wiley-Blackwell on behalf of the Political Studies Association
Citation: Politics, 2013, in press
Abstract: This article explores the use of Web 2.0 tools in constituency-level campaigns in the UK 2010 general election. Specifically it examines whether Web 2.0 use was undertaken with a goal of promoting interaction with voters or was simply a ‘window-dressing’ exercise. It does so using data from a nationwide survey of election agents, content analysis of a subset of campaign websites, and information collected through interviews with candidates. The results show that while campaigns are keen to adopt Web 2.0 technology, they have largely eschewed the interactive potential of Web 2.0, replicating previous UK web campaigns that have demonstrated limited interactivity.
DOI Link: 10.1111/1467-9256.12029
ISSN: 0263-3957
eISSN: 1467-9256
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © 2013, the author. Deposited with reference to the publisher’s archiving policy available on the SHERPA/RoMEO website. The definitive version is available at
Appears in Collections:Published Articles, Dept. of Politics and International Relations

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