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Title: The challenges and opportunities of ‘nudging’
Authors: Codagnone, Cristiano
Veltri, Giuseppe Alessandro
Lupiáñez-Villanueva, Francisco
Bogliacino, Francesco
First Published: 23-May-2014
Publisher: BMJ Publishing Group
Citation: Journal of Epidemiology and Community Health, 2014, 68 (10), pp. 909-911
Abstract: Consider the following selective evidence of human behaviour in the domain of healthcare. The numeric-cognition feeds typically provided during public vaccin- ation campaigns are less effective than affect-based perception of risk. It is common to avoid seeing doctors and/or doing health checks because of anxiety and fear of receiving bad results. The latter means that a perceived ‘loss today’ in the health status has a stronger impact than a ‘gain tomorrow’, namely preventing or curing a potential disease. Clinicians fail to act on available knowledge and guide- lines despite the intention to do so.
DOI Link: 10.1136/jech-2014-203948
ISSN: 0143-005X
eISSN: 1470-2738
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © 2014, BMJ Publishing Group. Deposited with reference to the publisher’s archiving policy available on the SHERPA/RoMEO website.
Description: The file associated with this record is embargoed until 6 months after the date of publication. The final published version may be available through the links above.
Appears in Collections:Published Articles, Dept. of Media and Communication

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