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Title: Heaven knows I'm miserable now
Authors: Shankar, Avi
Whittaker, Julie
Fitchett, James A.
First Published: 2006
Citation: Marketing Theory, 2006, 6 (4), pp.485-505
DOI Link: 10.1177/1470593106069933
ISSN: 1470-5931
Type: Article
Appears in Collections:Published Articles, School of Management

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