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Title: Babies Cost Less at Tescos
Authors: Higgins, Matthew
Smith, Warren
First Published: 2002
Citation: Journal of Marketing Management, 2002, 18 (9-10), pp.833-856
DOI Link: 10.1362/0267257012930439
ISSN: 0267-257X
Type: Article
Appears in Collections:Published Articles, School of Management

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