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Title: Anti-corporate protest as consumer spectacle
Authors: Higgins, Matthew
Tadajewski, Mark
First Published: 2002
Publisher: Emerald
Citation: Management Decision, 2002, 40 (4), pp.363-371
Abstract: Across much of the developed and developing world the last few years have been marked by protest against institutions and corporations. Much has been said about the significance of these protests, indeed books broadly supportive of anti-corporate protest compete for ratings against management gurus in the best selling business book charts. In this paper we explore how the technology of marketing is implicated within the organisation and representation of anti-corporate protests. We argue that the cynical and unreflexive manner in which cultural critics engage with marketing, and their attempts to distance marketing from activities that they privilege, may have consequences for the anti-corporate movement. This paper concludes with a sense of pessimism about the current tactics employed by anti-corporate protestors but hope in the potentiality of marketing to develop a sense of individual responsibility.
DOI Link: 10.1108/00251740210426358
ISSN: 0025-1747
Type: Article
Description: Full text of this item is not currently available on the LRA. The final published version is available at, Doi: 10.1108/00251740210426358.
Appears in Collections:Published Articles, School of Management

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