Please use this identifier to cite or link to this item:
Title: Branding and Organisation
Authors: Higgins, Matthew
First Published: Jan-2007
Publisher: Wiley-Blackwell
Citation: Higgins, Matthew. "Branding and organizational identity." Blackwell Encyclopedia of Sociology. Ritzer, George (ed). Blackwell Publishing, 2007. Blackwell Reference Online. 03 February 2015 <>
Abstract: Issues of branding and organizational identity have traditionally straddled the business disciplines and have received increasing attention since World War II. Branding and organizational identity refer to a process through which a pattern or a structure is ascribed to a group of individuals and recognized as unique, autonomous, and relatively stable in space and time. Organizational identity is a concern with what and who the organization is, and branding is primarily concerned with how the organization is represented to key stakeholders.
DOI Link: 10.1111/b.9781405124331.2007.x
Embargo on file until: 1-Jan-10000
Version: Post-print
Status: Peer-reviewed
Type: Chapter
Rights: Copyright Blackwell.
Appears in Collections:Books & Book Chapters, School of Management

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