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Title: Integrating Information Technology into Marketing Practice - The IT Reality of Contemporary Marketing Practice
Authors: Brady, Mairead
Saren, Michael
Tzokas, Nikolaos
First Published: 2002
Citation: Journal of Marketing Management, 2002, 18 (5-6), pp.555-578
DOI Link: 10.1362/0267257022683703
ISSN: 0267-257X
Type: Article
Appears in Collections:Published Articles, School of Management

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