Please use this identifier to cite or link to this item:
|Title:||Cognitive Anthropology and the Problem-solving Behaviour of Green Consumers|
|Publisher:||John Wiley & Sons|
|Citation:||Journal of Consumer Behaviour, 2006, 5 (3), pp.235-244|
|Abstract:||This paper examines the contextual aspects of problem-solving behaviour of ‘green’, environmentally oriented consumers. It is argued that by profiling the consumer in cognitive terms, a more robust understanding of green consumer behaviour can be provided. To illustrate this, we draw upon the cognitive anthropological concepts of practical thinking and bricolage. These are used to integrate ‘context’ into a model of cognition via qualitative, interview-based research which examined how consumers assess the environmental friendliness of supermarket products. In order to increase external validity two respondent groups were compared, British and German consumers. Different levels of successful and unsuccessful practical thinking and bricolage were identified.|
|Rights:||Copyright © 2006 John Wiley & Sons, Ltd.|
|Description:||Metadata only entry|
|Appears in Collections:||Published Articles, School of Management|
Files in This Item:
There are no files associated with this item.
Items in LRA are protected by copyright, with all rights reserved, unless otherwise indicated.