Please use this identifier to cite or link to this item: http://hdl.handle.net/2381/3399
Title: Guilt appeals: Persuasion knowledge and charitable giving
Authors: Hibbert, Sally
Smith, Andrew
Davies, Andrea
Ireland, Fiona
First Published: 2007
Citation: Psychology and Marketing, 2007, 24, (8), pp. 723-742
DOI Link: 10.1002/mar.20181
ISSN: 0742-6046
Links: http://hdl.handle.net/2381/3399
Type: Article
Appears in Collections:Published Articles, School of Management

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