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Title: Users as Part of Firm’s strategic Human Capital: the 3D printing revolution
Authors: Gasparin, Marta
Campana, M.
Micheli, M. R.
First Published: 1-Oct-2015
Presented at: Proceeding from the SMS -Strategic Management Society- 35th Annual International conference in Strategy expanding: making sense of shifting field and firms boundaries. Stream: New Frontiers in Human capital research.
Publisher: Strategic Management Society
Citation: Paper submitted and accepted at Denver, CO, USA. 3/10/2015-6/10/2015, 2015
Abstract: By providing ideas and knowledge, users become part of firms’ strategic human capital and managers can leverage on them for enhancing growth and innovation. In recent times, users’ opportunities for interacting with companies increased substantially due to the spread of social networks and the diffusion of Internet connectivity. As a consequence, companies’ opportunities to leverage on users’ knowledge increased but, at the same time, it is also more difficult to assess the value of a higher number of users, driven by different motivations. In this paper, we explore this issue using the 3D Printing community as empirical context. We show how companies can leverage on different users’ contributions and invest in users with a higher potential to become valuable strategic human capital for the company.
Embargo on file until: 1-Jan-10000
Version: Post-print
Status: Peer-reviewed
Type: Conference Paper
Rights: Copyright © 2015. All rights reserved.
Description: The file associated with this record is under a permanent embargo while its copyright status is ascertained. The full text may be available through the publisher links above.
Appears in Collections:Conference Papers & Presentations, School of Management

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