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Title: An Emerging EU Strategic Narrative? Twitter Communication during the EU’s Sustainable Energy Week
Authors: Bain, Jessica
Chaban, Natalia
First Published: 20-Jun-2016
Publisher: Palgrave Macmillan
Citation: Comparative European Politics, 2016.
Abstract: This article approaches the subject of the global recognition of the term ‘Normative Power Europe’ in external energy governance by engaging with the concept of strategic narratives. The article considers reactions to the European Union (EU) as a normative energy actor within a tripartite scheme of strategic narrative formation, projection and reception. The definition of a narrative suggests the presence of an actor, an action, a goal or intention, a scene and instrument. Those were identified for the emerging ‘Sustainable Energy Europe’ narrative and tested in one empirical case study: Twitter communications surrounding the EU Sustainable Energy Week 2013. In its method, our analysis is among the first to explore empirically the EU’s social media communication efforts. Answering a call for richer methodologies, which view social media data not as ‘quantitative data, rather qualitative data on a quantitative scale’, our analysis uses an original methodology and codes the Twitter data using a nuanced qualitative framework.
DOI Link: 10.1057/cep.2016.17
ISSN: 1472-4790
eISSN: 1740-388X
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © 2016, Palgrave Macmillan. This version of the article is distributed under the terms of the Creative Commons Attribution-Non Commercial-No Derivatives License ( ), which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
Description: The file associated with this record is under a 12-month embargo from publication in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.
Appears in Collections:Published Articles, Dept. of Media and Communication

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