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Title: Hijacking culture: The disconnection between place culture and place brands
Authors: Kavaratzis, Michail
Ashworth, G.
First Published: Jan-2015
Publisher: Liverpool University Press
Citation: Town Planning Review, 2015, 86 (2), pp. 155-176
Abstract: This article argues that the dominant understanding of culture within place branding is inadequate and leads to disconnection between local culture and the place brand. The article discusses significant tensions arising from an evident oversimplification of the relationship between place brands and culture. This relationship is reconstructed through a re-appreciation of its complexity and reciprocity. The article provides a refined appreciation of the role of place brands in the production of culture as well as of the cultural nature of place brands and explores the implications of such thinking. Synergies are found in clarifying the formation and function of place brands as cultural phenomena, and, particularly, in understanding the link that culture provides between locals, their place and its brand. The simultaneous consideration of culture in, for and of the place and the related analytical, strategic and participatory aspects of place branding are highlighted as resolutions to the evident tensions.
DOI Link: 10.3828/tpr.2015.10
ISSN: 0041-0020
eISSN: 1478-341X
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © 2015, Liverpool University Press. All rights reserved.
Description: The file associated with this record is under a 24-month embargo from publication in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.
Appears in Collections:Published Articles, School of Management

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