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Title: Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture
Authors: Patsiaouras, Georgios
Fitchett, J.
Saren, M.
First Published: 7-Feb-2014
Publisher: Taylor & Francis (Routledge): SSH Titles for Academy of Marketing
Citation: Journal of Marketing Management, 2014, 30 (1-2), pp. 117-137
Abstract: This paper undertakes a critical historical review of the role of anthropomorphism in marketing and advertising in American consumer culture from the 1940s onwards. We review the art of the acclaimed illustrator Boris Artzybasheff who among other artistic achievements created images that regularly featured on the covers of Life, Fortune, and Time. As well as working in media, Artzybasheff also produced advertising images, and imagery for propaganda. One of the characteristic features of Artzybasheff's commercial art is the use of anthropomorphism, especially with technology industries and products. His art spans the periods prior to, during and after World War II, as well as the Cold War era and the onset of modern consumer culture in America. © 2013 Westburn Publishers Ltd.
DOI Link: 10.1080/0267257X.2013.803141
ISSN: 0267-257X
eISSN: 1472-1376
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © Taylor and Francis, 2014. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 7 February 2014, available online: Deposited with reference to the publisher’s archiving policy available on the SHERPA/RoMEO website.
Appears in Collections:Published Articles, School of Management

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