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Title: Framing values in design
Authors: Gasparin, Marta
Green, William
First Published: 1-Jun-2016
Presented at: Design Research Society 50th Anniversary Conference. Brighton, UK
Start Date: 27-Jun-2016
End Date: 30-Jun-2016
Publisher: Design Research Society
Citation: Gasparin, M;Green, W, Framing values in design, 'Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking', 3, 2016, pp. 881-894 (13)
Abstract: In this paper, we outline a framework that explains how creating value in a design product takes place in practice, as a result of a negotiation and translation process. Through an ethnographic study, we analyse how the values of an iconic Scandinavian design product emerged and were managed during the product life cycle, translating the values when new actors or new markets were enrolled. More specifically, the paper uses the notion of features in order to capture and express the value process. It suggests that the work of the spokesperson of associating and disassociating features is the key dimensions that determines the emergence of value. It also argues that value as product is not static rather dynamic that is changed by the process of associating and disassociating new features.
DOI Link: 10.21606/drs.2016.109
Version: Publisher Version
Status: Peer-reviewed
Type: Conference Paper
Rights: This paper is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence.
Appears in Collections:Conference Papers & Presentations, School of Management

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