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Title: Labels as nudges? An experimental study of car eco-labels
Authors: Codagnone, C.
Veltri, Giuseppe Alessandro
Bogliacino, F.
Lupiáñez-Villanueva, F.
Gaskell, G.
Ivchenko, A.
Ortoleva, P.
Mureddu, F.
First Published: 30-Sep-2016
Publisher: Società Editrice il Mulino
Citation: Economia Politica (2016) 33: 403.
Abstract: This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included measures of willingness to pay and comprehension. Labels focusing on fuel economy or running costs are better understood, and influence choice about money-related eco-friendly behaviour. We suggest that this effect comes through mental accounting of fuel economy. In the absence of a cost saving frame, we do not find a similar effect of information on CO2 emissions and eco-friendliness. Labels do not perform as well as promotional materials. By virtue of being embedded into a setting designed to capture the attention, the latter are more effective. We found also that large and expensive cars tend to be undervalued once fuel economy is highlighted.
DOI Link: 10.1007/s40888-016-0042-2
ISSN: 1120-2890
eISSN: 1973-820X
Version: Publisher Version
Status: Peer-reviewed
Type: Journal Article
Rights: © The Author(s) 2016 Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Description: The online version of this article (doi:10.1007/s40888-016-0042-2) contains supplementary material, which is available to authorized users. JEL Classification C9 D3 Q56 Q58
Appears in Collections:Published Articles, Dept. of Media and Communication

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