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Title: Being in the zone of cultural work
Authors: Banks, Mark
First Published: 20-Feb-2014
Publisher: Linköping University Electronic Press
Citation: Culture Unbound, 2014, 6 (1), pp. 241-262 (22)
Abstract: In the cultural industries, workers surrender themselves to ultra-intensive work patterns in order to be recognised as properly creative subjects. In its more affirmative versions, there is a recurrent idea that captures that special moment of creative synthesis between the ever-striving worker and the work – the moment of ‘being in the zone’. Being in the zone (hereafter BITZ) describes the ideal fusion of the intensively productive mind and the labouring body. But what precisely is this ‘zone’, and what is its’ potential? As part of a wider project examining exemplary and intensified subjectivity, in this article I examine BITZ from different perspectives. The main aim is to contrast affirmative readings of BITZ (mostly derived from ‘positive’ social psychology) with other, more critical perspectives that would seek to politicise the conditions of its emergence and examine its range of social effects. The overall aim of the article is therefore to suggest the kinds of social and cultural frameworks that might facilitate exploration of the political potential of BITZ in different kinds of empirical context.
DOI Link: 10.3384/cu.2000.1525.146241
eISSN: 2000-1525
Version: Publisher Version
Status: Peer-reviewed
Type: Journal Article
Rights: Creative Commons “Attribution Non-Commercial” licence CC BY-NC, further details of which can be found via the following link: Archived with reference to SHERPA/RoMEO and publisher website.
Appears in Collections:Published Articles, Dept. of Media and Communication

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