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Title: Modality of Communication and Recall of Health-Related Information.
Authors: Corston, Rod
Colman, Andrew M.
First Published: Apr-1997
Publisher: Sage Publications
Citation: Journal of Health Psychology, 1997, 2 (2), pp. 185-194.
Abstract: A health warning was presented to 89 female and 19 male students aged 17-36 years via three modalities or channels of communication: a “talking head” (video), an audiotape recording (audio), or a printed transcript (print). The verbal content of the message was identical in all three conditions. Participants’ free recall, cued recall (recognition), and global recall of the message was then measured. On two separate dependent measures and a combined measure, recall was significantly (p < .005) better in both the audio and print conditions than in the video condition. No significant differences in recall were found between the audio and print conditions. These results, and those of earlier studies of modality effects on recall of information, are discussed in terms of self-pacing and distraction theories.
DOI Link: 10.1177/135910539700200215
ISSN: 1359-1053
Type: Article
Rights: This is the author's final draft of the paper; the final, definitive version of this paper has been published in Journal of Health Psychology, 1997, 2 (2), pp. 185-194 by SAGE Publications Ltd, All rights reserved. The final version is available from Doi: 10.1177/135910539700200215
Appears in Collections:Published Articles, School of Psychology

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