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Title: International new ventures market expansion through collaborative entry modes: a study of the experience of Indian and British ICT firms
Authors: Puthusserry, Pushyarag Nellikka
Khan, Zaheer
Rodgers, Peter
First Published: 2017
Publisher: Emerald
Citation: International Marketing Review, 2017, In Press
Abstract: Purpose: The purpose of this article is to examine the role that different collaborative entry modes play in how international new ventures expand into international markets. Methodology/Approach: The article’s arguments are based on the international new ventures and social network literatures. In order to investigate the entry modes adopted by British and Indian SMEs information and communication technology (ICTs) firms into each other markets, the paper outlines the results of qualitative semi-structured interviews with the key decision-makers of ten British and ten Indian ICT firms. Findings: The findings contribute to the relatively under-researched area of how international new ventures (INVs) enter foreign markets through collaborative entry mode. The findings suggest that INVs utilize both equity and non-equity modes of collaboration to expand their international operations. The findings also indicate that financial and nonfinancial resources always limit the market expansion and internationalization of such companies. Against this background, the INVs rely on building collaboration as one of the safest methods for foreign market expansion and successful internationalization. The collaborative entry mode is enhanced by entrepreneurs’ prior experience, social ties and knowledge of the foreign market. Research limitations/implications: Set against the backdrop of an ever-increasing trend of internationalization of SMEs, the article offers important implications for understanding the conditions and factors behind the choice of collaborative and non-collaborative entry modes by international new ventures in particular and SMEs more broadly.
DOI Link: TBA 10.1108/IMR-01-2017-0001
ISSN: 0265-1335
Links: TBA
Embargo on file until: 1-Jan-10000
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © 2017, Emerald. Deposited with reference to the publisher’s open access archiving policy.
Description: The file associated with this record is under embargo until publication, in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.
Appears in Collections:Published Articles, School of Management

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