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Title: The End of the Beginning: Normativity in the Postdigital Museum
Authors: Parry, Ross D.
First Published: 1-Jul-2013
Publisher: Berghahn Journals
Citation: Museum Worlds, 2013, 1, pp. 24-39
Abstract: This article is an attempt to frame a way of seeing museums after the digital revolution. By introducing the concept of the ‘postdigital’, its aim is to evidence a tipping point in the adoption of new media in the museum—a moment where technology has become normative. The intention is not to suggest that digital media today is (or, indeed, should be) universally and equally adopted and assimilated by all museums, but rather to use the experience of several (national) museums to illustrate the normative presence digital media is having within some organizational strategies and structures. Having traced this perceived normativity of technology in these localized institutional settings, the article then attempts to reflect upon the consequences that the postdigital and the normative management of new media have for our approach to museological research.
DOI Link: 10.3167/armw.2013.010103
ISSN: 2049-6729
eISSN: 2049-6737
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © 2013, Berghahn Books. Deposited with reference to the publisher’s open access archiving policy.
Appears in Collections:Published Articles, School of Museum Studies

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