Please use this identifier to cite or link to this item:
Title: Resistance
Authors: Brokalaki, Z
Murray, J
First Published: 2019
Publisher: SAGE Publications (UK and US)
Citation: Marketing Theory, 2019, In Press
ISSN: 1470-5931
Links: TBA
Version: Post-print
Status: Peer-reviewed
Type: Journal Article
Rights: Copyright © 2019, SAGE Publications (UK and US). Deposited with reference to the publisher’s open access archiving policy. (
Description: The file associated with this record is under embargo until publication, in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.
Appears in Collections:Published Articles, School of Management

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