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Title: New consumers? The social and cultural significance of children's fashion consumption
Authors: Boden, Sharon
Pole, Christopher
Pilcher, Jane
Edwards, Tim
First Published: Sep-2004
Abstract: This paper explores children’s consumption of fashion, arguing it to be an increasingly socially and culturally significant phenomenon. Key issues include: the expansion of the childrenswear market and the corresponding roles of children as consumers of it; the ways in which children use clothing in the construction and embodied expression of their identities, and; how fashion consumption relates to power dynamics and generational boundaries between adults (specifically parents) and children. Further to this, this paper also seeks to redress what the authors feel is missing in the literature on children's consumption so far -- namely children's own voices, experiences and meanings, considered as giving equally valuable insights to social scientists as those of their parents and other significant adults. The paper draws on research from focus groups with parents and ethnographic work with children (aged 6 -11) which forms part of the study entitled 'New Consumers? Children, Fashion and Consumption' funded under the ESRC/AHRB Cultures of Consumption research programme.
Type: Report
Description: The research on which this article draws is funded under the ESRC/AHRB Cultures of Consumption programme (award number RES 143-25-0041).
Appears in Collections:Reports, Dept. of Sociology
Reports, School of Education

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