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|Title:||Putting ads in context. How programme context affects television viewers’ reactions to ads|
|Authors:||Norris, Claire E.|
Colman, Andrew M.
|Citation:||Admap, 1994, 29 (1), Issue 336, pp. 39-42.|
|Description:||This is the author's pre-publication draft. 'Reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research' www.admapmagazine.com|
|Appears in Collections:||Published Articles, School of Psychology|
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|Putting Ads in Context.pdf||40.93 kB||Adobe PDF||View/Open|
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