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Title: Putting ads in context. How programme context affects television viewers’ reactions to ads
Authors: Norris, Claire E.
Colman, Andrew M.
First Published: 1994
Publisher: Admap
Citation: Admap, 1994, 29 (1), Issue 336, pp. 39-42.
Type: Article
Description: This is the author's pre-publication draft. 'Reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research'
Appears in Collections:Published Articles, School of Psychology

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