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Title: The changing nature of party election broadcasts: the growing influence of political marketing
Authors: Gunter, Barrie
Saltzis, Kostas
Campbell, Vincent Patrick
First Published: Jun-2006
Publisher: Department of Media and Communication, University of Leicester
Citation: Leicester, Department of Media and Communication, University of Leicester, 2006
Series/Report no.: Discussion Papers in Mass Communications
ISSN: 1475-7222
Type: Report
Description: This paper is also available from the departmental website at
Appears in Collections:Reports, Dept. of Media and Communication

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