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|Title:||Book Review: John O’Shaughnessy, Interpretation in Social Life, Social Science, and Marketing.|
|Citation:||Journal of Macromarketing, 2010, 30 (3), pp. 298-299.|
|Description:||This paper was published as Journal of Macromarketing, 2010, 30 (3), pp. 298-299. It is available from http://jmk.sagepub.com/content/30/3.toc. Doi: 10.1177/0276146709358044|
'Interpretation in Social Life, Social Science, and Marketing' was published by Routledge, 2009; 228 pp. $150. ISBN: 0-415-77758-5.
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|Appears in Collections:||Published Articles, School of Management|
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