Please use this identifier to cite or link to this item: http://hdl.handle.net/2381/8665
Title: Book Review: John O’Shaughnessy, Interpretation in Social Life, Social Science, and Marketing.
Authors: Tadajewski, Mark
First Published: Sep-2010
Publisher: SAGE Publications
Citation: Journal of Macromarketing, 2010, 30 (3), pp. 298-299.
DOI Link: 10.1177/0276146709358044
ISSN: 0276-1467
Links: http://jmk.sagepub.com/content/30/3/298
http://hdl.handle.net/2381/8665
Type: Article
Description: This paper was published as Journal of Macromarketing, 2010, 30 (3), pp. 298-299. It is available from http://jmk.sagepub.com/content/30/3.toc. Doi: 10.1177/0276146709358044
'Interpretation in Social Life, Social Science, and Marketing' was published by Routledge, 2009; 228 pp. $150. ISBN: 0-415-77758-5.
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Appears in Collections:Published Articles, School of Management

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