Please use this identifier to cite or link to this item: http://hdl.handle.net/2381/9194
Title: Material man is not an island: Coping with cultural fracture
Authors: Davies, Andrea
Fitchett, James A.
First Published: Oct-2010
Publisher: Routledge (Taylor & Francis) on behalf of Westburn Publishers Ltd
Citation: Journal of Marketing Management, 2010, 26 (11/12), pp. 1005-1020
Abstract: Consumer acculturation is important to visitors crossing cultural borders, but the role of possessions on visitors' ability to cope in a host environment is less well understood. Two-stage structural equation modelling is employed to understand the relationship of possession centrality, lifestyle behaviours, purchases, and possession ownership on cultural fracture experiences. The possessions that educational visitors bring from home and goods they purchase once in the host culture relate positively to cultural fracture, demonstrating possible anchoring effects of possessions brought from home and the culturally disorientating effects of making purchases in a host cultural space. Possession centrality, or the skill and confidence in aspects of consumption and possession use, is principal in alleviating the experiences of cultural fracture. Visitors possessing higher levels of possession centrality experience less fracture than those with lower levels of possession centrality. This study highlights how consumption-related competencies function as acculturation mechanisms.
ISSN: 1472-1376 (electronic)
0267-257X (paper)
Links: http://www.informaworld.com/smpp/title~db=all~content=g927670862
http://dx.doi.org/10.1080/0267257X.2010.508971
http://hdl.handle.net/2381/9194
Type: Article
Description: Embargoed by the publisher until April 2012. Full text of this item is not currently available on the LRA. The final published version is available at http://www.informaworld.com/smpp/title~db=all~content=g927670862, Doi: 10.1080/0267257X.2010.508971.
Appears in Collections:Published Articles, School of Management

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