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Please use this identifier to cite or link to this item: http://hdl.handle.net/2381/9468

Title: Provenance and the Liminality of Production and Consumption: The Case of Wine Promoters
Authors: Smith Maguire, Jennifer
Issue Date: Sep-2010
Publisher: Sage
Citation: Marketing Theory, 2010, 10(3), pp. 269-282.
Abstract: Cultural intermediaries actively mediate between production and consumption: they operate at the interfaces between and within firms, and between firms and customers, and reflexively negotiate between their roles as symbolic producers and taste-leading consumers. The article examines the liminality of cultural intermediaries through a case study of wine promoters, using the theme of provenance as an empirical lens through which to examine both their work in creating added-value for particular wines, and their identities as reflexive producer/consumers. In its distinctive account of boundary work in practice, the article contributes to emerging research on the subjectivity of market practitioners—a crucial perspective on the relationship between production and consumption, but one which has yet to be fully developed in marketing theory and its discussions of value co-creation and the prosumer.
DOI Link: 10.1177/1470593110373190
ISSN: 1470-5931
eISSN: 1741-301X
Links: http://hdl.handle.net/2381/9468
http://mtq.sagepub.com/
Version: Post-print
Status: Peer-reviewed
Type: Article
Rights: © The Author 2010. Deposited with reference to the publisher's archiving policy available on the SHERPA/RoMEO website.
Appears in Collections:Published Articles, Dept. of Media and Communication

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