Please use this identifier to cite or link to this item: http://hdl.handle.net/2381/9745
Title: What's In A 'Screen Name'?” Attractiveness of Different Types of Screen Names Used by Online Daters
Authors: Whitty, Monica T.
Buchanan, Tom
First Published: 2010
Publisher: University of Zurich
Citation: International Journal of Internet Science, 2010, 5(1), pp. 5-19.
Abstract: This paper examined whether different types of screen names offer advantages when it comes to attracting a partner on dating sites. In the pilot study, we conducted a content analysis of real screen names to develop a typology of screen names. In the main study, we explored whether the typology predicted online daters’ ratings of names, and compared the types of names that appealed to men and to women. Men more than women were attracted to screen names that indicated physical attractiveness, and women more than men were attracted to screen names that indicated intelligence or were neutral. Similarly, men more than women were motivated to contact screen names which indicated physical attractiveness and women more than men were more motivated to contact screen names which indicated intellectual characteristics or were neutral. These findings indicate that different types of screen names may elicit different reactions.
ISSN: 1662-5544
Links: http://www.ijis.net/index.html
http://hdl.handle.net/2381/9745
Version: Publisher Version
Status: Peer-reviewed
Type: Article
Rights: © 2010 The Authors. This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-commercial ShareAlike License 3.0 (CC BY-NC-SA 3.0). Licences available at: http://creativecommons.org/licenses/by-nc-sa/3.0/
Description: 'International Journal of Internet Science' is an Open Access journal. Articles published in this journal are freely accessible from the publisher's website.
Appears in Collections:Published Articles, Dept. of Media and Communication

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